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Connecting with New Wilmington College Students & Families 

Dear Business/Organization,

Wilmington College New Student Orientation and the Activities Programming Board College Buy Local Team would like to cordially invite you to “O-town” to be held on Thursday, August 21, 2013. This event will take place on Collet Mall from 10am-2pm under the large tents. Participants are invited to reach out and engage students in three ways:  

1.  Wilmington College Bag Stuffers

2.  O-Town

3.  Downtown Wilmington Walk-About

The annual “O-Town” event at Wilmington College on Thursday, August 21nd, 2013 from 10:00 a.m. to 2:00 p.m. Participants are invited to set up beginning at 8:30 AM and should be open and ready to meet students by 10:00 am.

Every year, local businesses and organizations gather on the Wilmington College campus to introduce themselves to the incoming freshman class, transfer students and families on move-in day. During O-Town, businesses and organizations can distribute informational flyers and coupons, host fun activities, or even sell college-appropriate merchandise. O-Town occurs directly after residence hall move-in and is also open to family members, so parents will be accompanying many of the students. This makes O-Town a great and convenient time for those last-minute residence hall purchases.

This year we are strongly encouraging the students to buy, eat, play, worship, and live locally in Clinton County! O-Town is the perfect chance make a good first (and hopefully lasting) impression on the incoming students and their family members, who could become loyal customers to and participants of your local business/organization.

There is no cost to participate in O-Town and tables will be provided. If you are interested in representing your business/organization, just fill out the registration form and return it to Wilmington College no later than Friday, August 2, 2013. During O-town, businesses and organizations distribute informational fliers, hand out coupons, host activities, and sell college-appropriate merchandise. This year’s orientation theme is "There's No Place Like WC", therefore we encourage you to exercise your creativity and and utilize a Wizard of Oz theme. We are encouraging the class of 2017 to stop and see what our fantatic community offer. We also welcome all participants to decorate their tables, handout giveaways, and host games and activities at their tables.

On move-in day, each new student is given a Wilmington College sling pack bag full of helpful items, samples, coupons and information. In addition to O-Town, you can also introduce your local business/organization to the new student population by donating items (flyers, coupons, pencils, magnets, etc.) to be placed in the laundry bags. This is a great way of assuring that every new student will see your marketing materials. If you would like to represent your business or organization in the sling pack bags, you will need to provide 400 items of your choice no later than Friday, August 16th, 2013.

Please feel free to contact me if you have any questions or would like further details about the orientation events. I look forward to working with your business/organization.


Ashley Johnson, Student Director
Abby Simmons, Assistant Student Director