'The LINK' Alumni Magazine Earns National Award
Publication Receives Bronze Medal Collegiate Advertising Award
February 18, 2013
Wilmington College’s The LINK magazine garnered a bronze medal in a national competition of college and university publications.
The spring/summer 2012 issue of WC’s alumni magazine earned the Collegiate Advertising Award among competing colleges with between 1,000 and 2,000 students.
More than 700 entries from the United States and Canada were submitted in the competition’s multiple categories designed to highlight communication, marketing and advertising initiatives. Panels of industry experts judged such criteria as creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
Randy Sarvis, WC’s director of public relations, is managing editor and primary writer and photographer, while Linda Duran-O’Malley serves as graphic designer and art director. Curless Printing Co., Blanchester, prints The LINK, which has a circulation of 15,500.
Sarvis, The LINK’s editor since coming to Wilmington in 1995, said the award provides affirmation that the philosophy behind the publication resonates beyond its subscriber base of alumni and friends.
“From the start, we wanted The LINK to chronicle the dynamic life of Wilmington College and highlight outstanding alumni,” Sarvis said, noting the 100-page spring/summer 2012 edition was his 50th as editor.
“Each issue is laden with photography and Linda does a great job in making the magazine visually interesting with compelling layouts that, ideally, help ensure a lengthy shelf life.
“The overriding goal is for The LINK to bring alumni and friends closer to their College.”